Tag: business

March 26, 2025

Applying RFM Analysis for Customer Segmentation Using Power BI

This article guides you on how to perform RFM analysis for customer segmentation in Power BI. This analysis segments customers based on their purchasing behavior by assigning scores for the recency of their last purchase, the frequency of their purchases, and their total spending. Kindly note that this article will not provide a detailed guide…

Power BI

business, business-intelligence, data-analyst, data-analytics, data-storytelling, data-visualization, digital-marketing, kpi, marketing, retail, rfm-analysis
January 8, 2025

Constructing Effective Horizontal Dumbbell Plots

In a previous article, we discussed creating vertical dumbbell plots using line markers and error bars. This article demonstrates how to create horizontal dumbbell plots using bar charts and error bars. Credit to Bas Dohmen for the video tutorial. Use Cases Dumbbell plots (also called connected dot plots or barbell charts) are great for showing…

Power BI

bar-chart, barbell-chart, business, business-intelligence, connected-dot-plot, data-analysis, data-analytics, data-storytelling, data-visualization, dumbbell-plot, Power BI